FT Business of Design Talk 1: Responses to the recession September 21, 2009

"First in the week-long series, this talk will expore how design-led companies are coping with the current economic crisis. Are tight-spending consumers now in charge or can big brands still drive buying behavior? Will the market polarize into a world of ultra-luxury products for the haves and super-inexpensive ones for the have-nots? What strategies back to basics, diffusion lines, etc work best in a downturn?"

Panel members: Miguel Flux Ort, Vice President, Camper. Rolf Sachs - Designer. Doreen Lorenzo President of frog design. Geoffroy de La Bourdonnaye, Chief Executive Officer, Liberty plc.

Official Website: http://www.londondesignfestival.com/events/london-design-festival-financial-times-business-design-seminar-1-responses-recession