Nordenskiöldsgatan 10
Malmö, Skane 211 19

From Business to Buttons focuses on how to create positive effects for the business and for society when designing Information Technology. The conference organizers expect 350 attendees. IT managers, Marketing managers, Usability professionals and Product managers are the main target groups.

IT projects are initiated as means to create some positive effect for the business or for society. But many times the use of IT causes problems and frustration. One of the most prominent problems today is that cost/benefit analysis, business cases and other visionary descriptions of the future IT-product are used to make the decision for investing, but is not used for guiding the software design. Even for an ever so clever project leader or software designer, it is hard to proof that design is based on business needs. Even worse is that design features are never documented as a means for ensuring expected business values, which means that it is not possible to validate the product design from a business perspective. In other words, software design leaves the business perspective behind in the sense that there is no structured connection.

From Business to Buttons offers insights and methods of how to bridge the gap between the business goals and the product in use. The conference focuses on the practical work and useful tools involved in a project.


The conference is arranged by inUse and Malmö University.


Ben Jacobson, Partner, Conifer Research
Brandon Schauer, Design Strategist, Adaptive Path
Dan Saffer, Senior Interaction Designer, Adaptive Path
Darja Isaksson, CEO and co-founder, inUse
David de Leon, Senior interaction designer, Sony Ericsson
Fabio Sergio, Associate Creative Director, frog design
Ingrid Ottersten, Co-founder, InUse
Johan Berndtsson, co-founder, inUse
Jonas Löwgren, Professor, Malmö University
Karen McGrane, Senior Parner, Bond Art and Science
Kevin Kearney, User Experience Lead
Kim Goodwin, Vice President & General Manager, Cooper
Mijo Balic, co-founder, inUse


Early fee - before April 30th:

2 days: 875 € (8 000 SEK)
1 day: 550 € (5 000 SEK)

Late fee - from May 1st:

2 days: 1 100 € (10 000 SEK)
1 day: 850 € (7 500 SEK)

Official Website:

Added by axbom on February 5, 2007