The Mall
London, England

Old economic models are gradually giving way to a flood of free goods - everything from newspapers to DVDs, T-shirts to flights. In his new book Free, editor-in-chief of Wired magazine and author of The Long Tail Chris Anderson explains exactly how new technologies have made this possible. What happens when so many goods can be produced for more-or-less nothing? And what happens when those things are then made available to the consumer for free? At the ICA, Anderson defends his radical vision of a new economy.

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Added by nico_macdonald on June 13, 2009