The Future of E-Mail Marketing
Date: Thursday, March 12, 2009
Time: 1:00 PM EDT/10:00 AM PDT
E-mail marketing has had many lives. In its infancy people flocked to it based on its newness and novelty. Once it was validated as a responsive and successful direct marketing channel, it took on a new life. The ROI e-mail marketing creates is unbeatable. But, plagued by spam and viruses, e-mail marketing has also had its dark days. Now, in the midst of a recession, e-mail marketing is emerging in yet a new form-- a branding machine, an operational life-saver--and still it continues to be a powerhouse for direct marketing conversion.
Join this webcast and find out how e-mail marketing has changed and what you need to know in order to create the best success for your efforts.
Lyris will be giving away 10 copies of Email Marketing: An Hour a Day, a new book by Jeanniey Mullen and David Daniels. We will randomly pick 10 lucky attendees at the end of the webcast.
Jeanniey Mullen, CMO, Zinio
Jeanniey Mullen is chief marketing officer at Zinio, a digital publishing and marketing services company, and founder of the Email Experience Council. Prior to joining Zinio in 2008, she was executive director, senior partner, worldwide e-mail marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing.
Previously, Jeanniey founded and ran her own interactive agency. She also served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B e-mail platforms that incorporated on-demand video in the message. Prior to Avalon, Jeanniey worked at Grey Direct and pioneered the first e-mail marketing practice inside a global agency. Jeanniey is viewed as one of the thought leaders in the e-mail marketing field. Her expertise in the discipline spans both the B2B and B2C industries.
Cathi O'Sullivan, Director of Marketing Programs, Lyris, Inc.
Cathi O'Sullivan is the Director of Marketing Programs at Lyris, Inc., where she is responsible for the strategy, execution and analysis of integrated marketing programs. Cathi has a proven track record of developing strategic, revenue-generating programs for businesses using multichannels. Among Cathi’s professional achievements is the successful development and management of the first permission-based email marketing programs for Autodesk, Inc., a world leader in 2D and 3D design software.
Anna Maria Virzi, Executive Editor, The ClickZ Network
Anna Maria Virzi joined The ClickZ Network as executive editor in August 2007. Previously, she was executive editor at Ziff Davis Media's Baseline magazine. She's also held editorial posts at Forbes.com, Internet World, and the Connecticut Post, and received awards from American Business Media, the American Society of Business Publication Editors, and New England Associated Press.
Official Website: http://www.searchenginestrategies.com/webcasts/?utm_source=yahoo
Added by SES on February 25, 2009