Anderson turns traditional economics on its head as he proclaims that in the new digital marketplace, the most effective price is no price at all
Chris Anderson, Editor-In-Chief, Wired Magazine; Author, Free: The Future of a Radical Price
Apparently there is such a thing as a free lunch. Radiohead and Nine Inch Nails capitalized on offering their music for free, Google lets us search, e-mail and use all kinds of free applications, and AT&T will give you a cell phone gratis, if you just buy their monthly plan. These are only a fraction of the businesses that have helped to establish a full-fledged economy based on the concept of zero dollars down. Anderson explains the recent phenomenon of making lots of money by charging nothing. Is everything moving toward "free now, pay later"? What are the consequences? Join Wired's chief Anderson to find out more.
Location: SF Club Office
Time: 6 p.m. check-in, 6:30 p.m. program, 7:30 p.m. networking reception and book signing
Official Website: http://www.commonwealthclub.com/INFORUM
Added by jbarbara on September 21, 2009