FRACTIONAL SUMMIT 2009 in association with Fractional Life April 23, 2009

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Fractional Summit 2009 - the region's largest fractional property conference is back and extended to 2 days.
With over 250 fractional professionals expected from around the world, Fractional Summit 2009 is the leading industry event bringing together key decision makers to drive the industry forward. Building on this success, the value of the event is what you learn, who you meet and the business you do.
The fractional marketplace is now one of the worlds fastest growing areas of consumer real estate, with fractional property at its core.
Having outgrown our previous venue, Fractional Summit 2009 is now extended to a 2 day event and offers a unique opportunity to meet all the key fractional property movers and shakers under one roof - making Fractional Summit an event not to be missed. This year's theme "Fractionals: the rewards, the opportunities" explores the various different facets of the fractional property marketplace and why the industry continues to gain marketshare despite the current downturn in whole ownership sales.

Fractionals: the rewards, the opportunities
Provisional Agenda
Thursday 23rd April 2009DAY ONE
08:30 Registration, Networking Coffee and Pastries 09:30 Welcome introduction Piers Brown, Founder Fractional Life sets the scene for the two days with a look at the growth of fractionals and meeting the challenges faced in todays marketplace.
10:00 Fractionals 101 Outlining industry definitions of luxury fractional ownership, Destination and Private Residence Clubs and the requirements of each.
What are the key differences between Destination Club, PRC and luxury fractional ownership business models in usage plans, preferred locations, pricing methodology, success and failure factors?
10:30 Ahead of the sales curve - lessons from the USAGuest Speaker: Richard Ragatz, President Ragatz Associates, USA
Many UK and European consumer purchasing trends tend to follow those experienced in the USA. Richard presents how the US fractional real estate marketplacehas grown to be worth $1.6 billiondollars in 2008 (down from $2.3 billion dollars in 2007).Richard talks about why the concept makes sense in today's economy and how the luxury segment of the holiday home market will be the first to rebound from the current real estate quagmire.
11:00 Coffee
11:30 Panel Discussion: Fractional hotspots so whats happening worldwide and how the European marketplace is growing?Panel:
Gregg Anderson, Vice President, Global Product Management, Registry Collection USA
Thys Geyser, Fractional Consulting Services, South Africa
Jerry Cobb, CEO, FOC (Fractional Ownership Consultancy)
Claude Attala, Global Managing Director, Northcouse Advisory Services, Middle East
Gary Moore, Project Director, Timbers Resorts and Castello di Casole
Peter Kempf, CEO, Managing Director Europe, DCP International
Moderator: Rupert Bates, Editorial Director, Homes Overseas Magazine
12:00 To mix or not to mix? Case StudiesReal estate developers are urgently re-evaluating whether a change in the mix of uses would improve absorption in light of rapidly changing consumer travel, purchase, income, and savings patterns. We hear from 2 successful fractional developers with differing products, price points and structures to find out how fractional sits within their portfolio and the successful sales and marketing techniques they use.
Marc Koerts shares with us his journey from being a delegate and self-confessed 'fractional novice' at Fractional Summit 2008 to the successful launch of his mixed use "Avenio Prieur" fractional ownership development in Provence, France.
12:30 How to convert traditional real estate into Fractional OwnershipNick Turner, Registry Collection
In these challenging economic times many developers are now faced with increasing inventories and competition from a growing number of destinations. Nick's presentation provides answers to the following questions:

What are the basic principles of fractional?
What types of development are most suitable for conversion to fractional ownership?
What are the main benefits of converting to fractional ownership?
Which destination markets/case studies best illustrate the benefits of conversion to fractional?
What additional costs should developers consider?
How can they make such projects appeal to the fractional market?
How does fractional differ legally in different countries?

13:15 Lunch
14:30 Fractional- Succeeding in other markets: learn something for your chosen sectorJulian Farrow, Partnership Marketing Director, Jet Republic
A talk about the growth of the fractional jet proposition and how the Company leads the way for innovation in the fractional aviation world.
Jonathan throws light on his fractional customer base and why private aviation is booming whilst others are in meltdown.
15:00 "Seller Beware"- Behind the scenes for a smooth operation
Chris Allen, Associate Director, Citadel Trustees Limited, heads expert speaker presentations about the often forgotten "back-end" requirements for fractional products, with a particular focus on legal frameworks and tax implications, including a feature on SIPPS and CIS. Speakers also include:
Alex Radford, Irwin Mitchell Solicitors
Paul Stewart, KPMG Tax Advisors
15:45 Coffee
16:30 Multilingual SEO / SEM and the opportunities it presents
Greig Holbrook, Director, OBAN Multilingual
Many companies are using web marketing to promote their brand and drive fractional sales from a truly global basis to maximise ROI.
Over 70% of internet users do not have English as a first language and they collectively represent over 900 million users who have hugely different search behaviours to us.
As the fractional ownership marketplace grows worldwide, Greig presents on the opportunities that lie in search marketing and how best to approach each market that is covered.
17:00 End of Day One
There will be a meeting for members of the Fractional and Shared Ownership Trade Association at 17:15
18:00 20:00 Cocktail Reception
18:00 - 19:00 Business Card Swap
This unique opportunity where you meet, exchange business cards and then move on to the next person could be the fastest, most beneficial and enjoyable 60 minutes of networking you will ever do. Meet 30 - 40 contacts in just 60 minutes!
The two events run concurrently
Friday 24th April 2009DAY TWO
08:30 Coffee and Pastries
09:00 Fractional Focus Europe Property Research Paper Findings Claude Attala, Global Managing Director, Northcouse Advisory Services, Middle Eastdiscusses the findings fromFractional Life and Northcourse's recently commissioned study on the fractional property marketplace in Europe.
09:30 Panel Discussion: - 'Live' Fractional Practical Exercises David Disick, Founding Partner, Club Elysee
Christian Jensen-Broby, Chief Customer Officer and VP, Marriott
Peter Kempf, CEO, Managing Director Europe, DCP International
Eric Gummers, Partner Howard Kennedy
Peter Hutchinson, Group Chairman, Citadel Trustees Limited
Moderator: Brett Archibald, Senior Vice President, Registry Collection
We are joined by experts from the timeshare, fractional, Destination and Private Residence Clubs marketplace.
The panel will be presented with 3 'real live' fractional property case studies submitted by delegate companies in the audience. With audience participation required, each panelist will provide practical comment and analysis on the cases submitted. Expect this session to be informative and controversial as each panelist shares their reasoning behind their suggested recommendations and takes questions from the floor.
10:15 Finance for Fractionals
We are joined by a top European fractional financing professional who lends funds to both fractional property developers and consumers in today's marketplace. The speaker gives an overview of the current banking situation, the assessment criteria he uses and the reasoning behind why he continues to lend in today's challenging marketplace. A presentation not to be missed.
10:45 Coffee
11:15 Panel Discussion: - Capturing the high net worth European fractional consumer and connecting with different cultures.
Lucy Russell, Managing Director, Quintessentially Estates
Richard Thomas, Director of Marketing, Jet Republic
Stephen Wise, Founder and CEO, The Hideaways Club
Piers Brown, Founder, Fractional Life
12:00 Fractional Life Awards Presentation
Presentation Of:

Fractional Life Readers Choice Awards (Fractional Developer / Club)

Fractional Life Award for Innovation and Excellence (Person, Fractional Developer/Club or Service Provider)

Click here to read more about the free to enter awards: - http://www.fractionallife.com/awards.asp
12:15 Ultimate Q and A and closing remarks from your Chairman
All speakers and subject matter may change without notice.
Who Should Attend? Real Estate Developers, Exchange Companies, Fractional and Vacation Ownership Sales / Marketing Managers, Fractional Consultants, Fractional Entrepreneurs, Hospitality Management, Financial Institutions, Legal Professionals, Investment Representatives, Suppliers of Value Added Programs and Incentives,Hospitality Industry Suppliers.
Industry Sectors: Fractional ownership, Destination Clubs, Private Residence Clubs, Condo Hotels, Buy-To-Let Hotel Room Concept, Timeshare, Multi Destination Club Systems.
*Delegate Booking terms and conditions
Summit Sponsorship
If you are looking to expose your brand to key decision-makers, developers and operators then you may wish to consider the limited sponsorship opportunities now on offer. Click here for more information.
Confirmed 2009 Sponsors
Signature Sponsor

Platinum Sponsor

Gold Sponsors


Business Card Swap Sponsor

Media Sponsors

Media Partners

Supporting Partners

You can view a selection of stories regarding Fractional Summit 2009 at the following links:
Fractional Life and Northcourse Commission European Fractional Ownership Property Study
Perspectives Magazine- Fractional Summit 2009
Quintessentially Estates as supporting partner of Fractional Summit
Homes Overseas coverage of Fractional Summit
FOC goes platinum as sponsor of Fractional Summit
Castello di Casole- Gold Sponsor of Fractional Summit 2009
Dr Richard Ragatz confirmed speaker at Fractional Summit 2009

Fractional Summit 2008 attracted attendees from all over the world. Here's a selection of delegate comments-
I just wanted to drop you a note to congratulate you on the superb Fractional Summit event. It was very educational as well as insightful on the market trend and opportunities. The presenters were well chosen- balancing education with entertainment perfectly. I learnt a ton, and made many contacts I did not expect which will no doubt prove very useful for our fractional development project. The Summit exceeded my expectations. -Delegate
It was a great pleasure to attend your event and congratulations to the Fractional Life team for the overall quality of the summit, especially as this was your first such venture! I look forward to attending next year. -Delegate

Thanks to Fractional Life for the great organisation and, more than anything- the great atmosphere of cooperation and spirit of friendliness that you managed to create. It seemed that everyone who attended was welcomed and really got involved and that made for a really good feeling. Youve really got a lot to live up to with your next summit! -Sponsor
Check out what the press said about the Fractional Summit 2008 here.

Venue
Just a 10-minute walk from Oxford Street and located directly opposite Edgware Road Tube Station. This major conference hotel is 20 minutes from Heathrow Airport. The Heathrow Express terminates at Paddington Station, which is just 5 minutes by taxi from the hotel.New Eurostar Terminal open at St. Pancras Station - just 10 minutes from hotel.
Accommodation
Hilton London Metropole225 Edgware Road, London W2 1JUTel: 44-20-7616 6570 Fax: 44-20-7724 8866 Email: [email protected]
Special Delegate Rate of 149 per room including breakfast. Limited rooms available. Quote REF: GFRAA

Holiday Inn Oxford Circus:57-59 Welbeck Street London W1G 9BL Phone: 44-20-79354442 Fax: 44-20-74873782
Days Inn Travelodge Hyde Park148-152 Sussex GardensLondon W2 1UD Phone: 44-20-77232939 Fax: 44-20-77236225 Email: [email protected] Marble Arch & Hyde ParkThistle Marble Arch, Bryanston Street, Marble Arch, London, W1H 7EHPhone: 44-870-3339116 Fax: 44-870-3339216 Email: [email protected] Park Thistle Hyde Park, 90-92 Lancaster Gate, London W2 3NRPhone: 44-870-3339110Fax: 44-870-3339210 Email: [email protected]



Organized by Fractional Life
Launched in December 2006, Fractional Life is the lifestyle brand dedicated to growing the fractional ownership marketplace. Based in the UK, the company has 3 divisions: interactive, fractional consumer exhibitions and trade conferences, and publishing. With 19 different categories including fractional property, destination and PRC clubs, aviation, boats and yachts, classic and super cars and more, the website is the most comprehensive for users looking for help and advice, and purchase information from over 300 fractional operators. Fractional Life Expo, the worlds only consumer fractional exhibition is 3 years old this year. The company launched Fractional Summit, Europes only dedicated fractional property trade conference in 2008. This years conference is extended over a 2 day event, 23 24 April 2009.

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Ticket Info:  Standard, £503.95

Official Website: http://fractionalsummit09-upcoming.eventbrite.com