345 Park Avenue
San Jose, California 95110-2704

Date & Time: Friday, April 8, 2011, 11:30 a.m. until 1:30 p.m.
FountainBlue’s When She Speaks, Women in Leadership Series
Topic: Building and Reinforcing Your Executive Brand
Location: Adobe, 345 Park Avenue, Park Conference Room, San Jose
Pre-register: $22 members, $32 partners, $42 general, $156 corporate passes for up to 10 people
Late and On-Site Cost: $42 members, $52 non-members, $174 Ongoing membership plus admission
Members and Prospective Members can register at: http://fountainblue.shuttlepod.org/whenshespeaks
Non-Members and Partners can register at: http://www.whenshespeaks.com
Pre-registration Deadline: April 7 at noon
To add questions, answers and resources on this and other FountainBlue topics, visit our crowdsourcing resource at Quora http://www.quora.com/Linda-Holroyd/questions
Audience: Women and men who support having women in senior technology positions.
For more information and to register, visit http://www.whenshespeaks.com.

Building and Reinforcing Your Executive Brand
Your brand tells people who you, and what to expect from you whether at work or at home. It helps people decide whether to trust you, and what to trust you about. Effective executives, both women and men, proactively build their brand, to ensure that others think highly of them, and have the confidence that they can execute under specific circumstances, and even in situations where they have little connections and expertise. Indeed, your executive brand can limit or launch your success. This month, our panel of women leaders will talk about what they have done to build and reinforce their executive brand, and how they leverage that brand to build credibility, position themselves and their teams and organizations for success, and strategically manage their career development.
Facilitator Linda Popky, Founder and President, Leverage2Market Associates
Panelist Erna Arnesen, Head of Global Services Channels and Alliances, Cisco
Panelist Aditi Dhagat, Director of Client Engagement & Business Architecture, Adobe
Panelist Praveena Varadarajan, VP of Product Management, FICO
Panelist Alexandra Woody, Program Director, EFI
For more information and to register, visit http://www.whenshespeaks.com.

Added by FountainBlue on September 12, 2010

Interested 1