From Free-mium to Premium
Experienced entrepreneurs still standing after the recent tsunami know that you have to prove you can be resourceful and build product and sign on customers despite the economic conditions! A popular way to bring in customers, gather feedback and build momentum is to adopt a ‘free-mium to premium’ model, letting most users try basic versions of a solution for free and incentivizing some to upgrade to full-featured functionality, paying for the service. But rare is the company able to successful do this. This panel will feature entrepreneurial companies who have done this and are willing to share their secrets.
Facilitator Sergio Monslave, Principal, Norwest Venture Partners
Panelist Will Cheung, Founder, DuffelUp
Panelist Daniel Cheng, Graystripe
Panelist Steve Hoffman, Chief Thinker, ThinkHuge
Panelist Donna Novitsky, CEO, BigTent
For more information about this event or this series or to register, visit http://www.sventrepreneurs.com.
Official Website: http://www.sventrepreneurs.com
Added by FountainBlue on February 14, 2010