FORD HALL FORUM: Gary Hirshberg with Nancy F. Koehn, "Stirring it Up: How to Make Money and Save the World" November 6, 2008

Free and open to the Public

GARY HIRSHBERG
with NANCY F. KOEHN
Stirring it Up: How to Make Money and Save the World

Can one really do well by doing good? Savvy corporations of all sectors and sizes are now embracing an environmentally friendly outlook. Adobe is striving to make its campus carbon neutral. Car manufacturers are flocking to catch-up with Toyota's hybrid Prius. Even Wal-Mart has retrofitted its stores with high-efficiency lighting systems. What are the incentives for entrepreneurs and business owners to “go green”? And what are the challenges they face as they seek to provide value for shareholders while staying true to their mission and morals? Gary Hirshberg, Chairman, President and CEO of Stonyfield Farm, joins Professor Nancy F. Koehn, Harvard Business School, to discuss how businesses are leveraging quality products, creative marketing, and cost-saving efficiencies to both enrich shareholders and make the world a better place.

Book signing will follow lecture and discussion.

Official Website: http://www.fordhallforum.org