FISH@6 Design for the Other 90% March 9, 2010

Hear some of the amazing designs people are coming up with for the majority world to make their lives easier.

The majority of the worlds designers focus all their efforts on developing products and services exclusively for the richest 10% of the worlds customers. Nothing less than a revolution in design is needed to reach the other 90%.(source: Dr. Paul Polak, International Development Enterprises)

So what is happening in this area?
What are leapfrog technologies?
And is this just about Charity?
What can we learn from those with little?

Hear our great speakers:

Khimji Vaghjiani, CEO Solar-Gem Asia will speak about his household solar generator/storage device for the rural communities iin developing countries, with innovative technology funding and business models.

Greg Campbell, Founder of Society for Responsible Design on sustainable responsible design

Janine Cahill, CEO Future Journeys on lessons for the future from the majority world.

and then get into action in our Innovation Lab.

Come and join us for another inspiring evening!

RSVP to [email protected]