701 W. Ocean Blvd.
Long Beach, California 90831

MarCom:Interactive Presents a Modern MediaSphere Seminar Series Event:

Finding Your Modern Audiences in Todays My Space, Mobile, On-Demand, Always-On World

How to be relevant and effective when people have taken media into their own hands

This professional development seminar will show you concretely how new media forms and new audience behaviors are affecting your business. The one-day multimedia event will cover:

    Audience behaviors: who is doing what and why, how they are imposing themselves on you, and why you cannot ignore the trends.

    What you need to know about citizen-generated media, social networks, video sharing, mobile, blogs, podcasts, peer-to-peer and word-of-mouth marketing, and more.

    What to do when citizen media seems to be working against you (and how to make it work for you.)

    How mainstream media is incorporating blogs, podcasts and citizen publishing into the news cycle and how you can, too.

    Specific cases, such as how brands like Dell, FedEx, Subway and others suffered blows to their reputations because of blogs and online world-of-mouth and how you can avoid or manage a similar fate.

    Where to find audiences and how to track and measure online conversation and activity.

    A look at the top communications trends for 2007: what is the current buzz, whats coming, and whats just around the corner.

The presenters are practicing consultants who each bring you objective advice, perspective and decades of experience. In addition to all the information and ideas you get during the seminar, each attendee will be eligible for a free private consultation after the seminar to discuss specific issues or get proprietary ideas for your organization.

Pre-registration is required and seating is limited. To register or for more information see http://www.marcominteractive.com/seminars/longbeach_2006.htm.

Event submitted by Eventful.com on behalf of g24khamr1.

Added by g24khamr on September 5, 2006

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