"Finding the Right Tools to Propel Your Business Upwards" Sales and Marketing Summit September 23, 2008

Ticket price includes lite breakfast, lunch, afternoon treat, all day drink service, two workshops and Business Expo.

Finding the Right Tools to Propel Your Business Upwards - Featuring Sheila Stewart: Backwards in High Heels

It is true that Ginger Rogers had to make the same graceful dance moves that Fred Astaire did ONLY backwards and in high heels.

In business, women are faced with the daily challenges of doing our job, creating new ideas, innovating companies and handling the household…all backwards and in high heels. Let’s face it, men and women ARE different. Women are continually faced with challenges and obstacles which we can overcome if we have the right tools, mindset and strategies.

Attend this motivational, fun and inspirational program that is delivered by a dynamic, powerhouse woman who has been operating backwards in high heels successfully for 20 years.

Sheila will teach us:

* Strategies for breaking through the normal business barriers to success.
* NORMAL - why you should RUN from normal!
* How to Dump your Head-Trash™ - removing one piece of head-trash can generate double digit growth for a business.
* 7 elements every woman needs in her career handbag –these are a must for women to survive and thrive!

Come and join us for the exciting all-day event! Gain some incredible insights for propelling your business upwards, getting your business noticed and achieving your business growth goals!

First be inspired by an uplifting keynote presentation, then watch an interactive moderated discussion. This high profile panel will move, inspire and educate on what proven methodologies assist entrepreneurs, small business owners and corporate business women to the forefront of their sales, marketing, branding and public relations goals.

Each panelist will also further share their expertise in morning and afternoon workshops.

At this powerful event you'll learn:

* Keys to positioning your business so customers want to do business with you
* How to get prospects to say "yes" to what you have to offer
* To create value for what you offer, and get paid what you deserve by understanding how to effectively market yourself
* How to gain "free" publicity and marketing exposure
* How to cultivate new business opportunities and alliances

Liz Pabon - Event Emcee, A former Media Executive, Liz established her background in marketing communication as a VP of Sales & Marketing at some of the world's leading media publishers. Having a passion for entrepreneurship, Liz P. Communications was born. As the companies CEO and Leading Lady, Liz specializes in developing brand strategies that help her clients skyrocket their business success.

Sheila Stewart - Keynote Speaker, built her own award winning advertising agency from scratch with her only assets being $5,000 in savings, tenacity and her unwavering drive to succeed. Through her agency work for clients she recognized a theme among small business owners. They needed professional marketing services yet they were the most financially challenged. She set out on a mission to create a marketing system that would provide them comprehensive “how to” marketing support for their businesses. Today, Sheila is CEO of Empower Marketing, author of Backwards and In High Heels and developed the extraordinary Power-Injected™ Marketing Toolkit for small businesses.

Darla Givens - Panel Moderator, News10 on-air personality and distinguished meteorologist. Darla got her Bachelor's Degree from CSU Dominguez Hills and later completed a Master's Degree Program in Broadcast Meteorology at San Francisco State University. Darla started her career as a beauty queen in West LA, and broadcasting in Hollywood, and then at KFSN ABC 30 Action News in Fresno from 1991-1996 and KTXL FOX 40 News in Sacramento from 1996-1999. Darla joined News10 in 1999.

Liz Goodgold - Marketing Expert, Liz is a motivational speaker on marketing who brings her real world experiences to the platform. As CEO of The Nuancing Group, a brand consulting firm, she has developed innovative product names, taglines, and strategies with “flawless” recall for such companies as Univision, ProFlowers.com, MusicMatch, Quaker Oats, Sharp HealthCare and Arco Oil. Liz’s insights have been highlighted in The New York Times, Wall Street Journal, CNN, ABC, CBS, NBC, PBS and hundreds of other prestigious publications and radio stations. Author of DUH! Marketing: 99 Monstrous Missteps you can Use to Learn, Laugh, and Grow Your Business.

Erika Taylor - PR Expert, Erika enjoyed an award-winning, career in radio and TV broadcasting in the SF Bay Area before transitioning to the PR industry. She put her experience to work for a top PR agency in the market and managed PR campaigns for NBC, including work with the cast of Will & Grace and Crossing Jordan. In June 2005 Erika launched the award-winning PR firm Three Girls Media. Her agency specializes in cost-effective publicity solutions for small businesses and is the only PR firm in the nation to guarantee results. Erika launched PR101 Radio: Marketing Advice for Small Business in January 2008.

Caterina Rando - Sales Expert, Caterina has been coaching entrepreneurs to attract clients with ease through being innovative and establishing themselves as experts. She is also the featured entrepreneurship expert at Staples.com and author of the award winning, best selling book Learn to Power Think. Caterina is a monthly columnist for Bay Area Business Women's Newspaper and she is featured as a success expert in five leading business books: Get Clients Now!, The 11 Commandments of Wildly Successful Women, NAFE Guide to Starting Your Own Business and Get Slightly Famous and Build It Big 101 Secrets from Top Direct Selling Experts.

Monica Hart - Branding Expert, As a real world practitioner and teacher with over twenty-five years experience in fields related to sales, marketing and PR Monica has shared her expertise with many; including Apple, HP, Intel, Shari’s Berries, Mary Kay Cosmetics and CHEAP Tickets. With her academic background and extensive public/private industry experience in a variety of fields including small business, high tech, and TV; she knows that GREAT success happens when you have identified your authentic brand. As a branding expert she helps her clients identify their core values, finds unique and creative ways to bring “their brand” to the forefront of all they do.

Official Website: http://www.ewomennetwork.com/chapterHomePage/chapterHomePage.php?code=soplacercounty