Film Screening - The Power of the Peep April 10, 2009

April 10

7 and 9:30 PM

Admission: $5.00

Location: 600 4th St, West Sacramento. That's the corner of 4th & F in WEST Sacramento, just over the river from downtown Sacto. Parking lot is off of F Street between 4th & 5th Streets.

The Power of the Peep

Partially filmed in Sacramento!

Boxed in sets of five and staring out with sugar-blackened eyes, Marshmallow Peeps have been emerging like clockwork from a factory in Bethlehem Pennsylvania since the 1950s. They were born in the mind of a Russian immigrant, hatched in Easter baskets, and eaten by the dozens across the country. Then they armed themselves with lances, stood in front of trucks, mutated in microwave ovens and set out on their own.

This is the story of what happened when a marshmallow met modern America. It’s the story of how a sweet candy product got to the shelves of your convenience store – and what happened after it left them behind.

The Power of the Peep takes you to World War I Russia, across America and into the Peeps factory itself to tell the extraordinary story of Marshmallow Peeps.

Part of this doc was filmed in Sacramento at the annual Peep Off.

Official Website: http://www.shiny-object.com/screenings/