EyeforPharma's Marketing Excellence Europe Summit October 21, 2009

How do you move from being product-focused to customer-facing? With 5 VP insights and speakers including 9 of top 10 big pharma we will demonstrate how to articulate your corporate value proposition to a wider audience than ever before. Johanna Jarvis, Head of Advocacy, Wyeth, will explain how different marketing roles need to evolve for an effective stakeholder strategy. ZS Associates will be heading a 90 minute interactive workshop to improve product positioning and drive pipeline strategy

Official Website: http://www.eyeforpharma.com/marketing/