Exploring the Mobile Apps Opportunity - How to Get to Ca-Ching! June 16, 2009

For several years now, consumers have download and installed a broad range of mobile apps onto their mobile devices. According to Frost & Sullivan, in 2008, U.S. premium mobile content grew 30%, with consumers embracing and downloading mobile apps like never before.

2009 is indeed shaping up to be "the year of mobile app stores" - as device manufacturers, carriers, software companies are all rushing to tap into the sizeable potential that online mobile application stores have to drive content sales.

Join us as a panel of experts explore opportunities in this dynamic, rapidly evolving mobile application eco-system. The event will bring together developers, carriers, device manufactures and VCs to collectively present a broad perspective on the mobile app eco-system. Attendees will hear from mobile app developer Steve Demeter and his highly successful experience with his "Trism" app that earned him $250,000 -- in just 2 months (ca-ching!). The panel will also answer key questions in every mobile entrepreneur's mind, namely: how do they get to ca-ching and build a viable mobile app development business.

* What are the challenges that application developers face as they set out to build a viable business?
* What should developers be focusing on in this highly fragmented eco-system?
* Which comes first, the application or the platform?
* Should developers first develop a killer mobile app and then try to figure out which platform to run it on, or should they first pick a device/platform and then optimize their app for that specific platform?

Moderator

Tom Krazit, CNET News

Panelists

Steve Demeter, Developer of the famous "Trism", iPhone app

Adam Blum, CEO, Rhomobile

Matt Murphy, Partner and iFund Manager, Kleiner Perkins Caulfield & Byers

Pam Deziel, VP of Developer Marketing

Tyler Lessard, Director, BlackBerry Alliances & Developer Relations

$30.

Official Website: http://www.vlab.org/article.html?aid=275