Executing Social Media conference Day 2 November 14, 2007

8:15-9:15
PUMPING UP THE VOLUME: Mixing Podcasting & Vlogs with Marketing & Corporate Communications

Susan M. Siegel, Director, Corporate Communications, BEA Systems
Michael W. Geoghegan, co-founder and CEO, GigaVox Media

9:45-10:45
LIVING LARGE: Creating Online Communities for Collaboration & Commerce

Vanessa DiMauro, Principal, Leader Networks
Joe Cothrel, Vice President of Community, Lithium

10:45-11:45
YOU.0: Understanding and adapting to User-Generated Content and the New Journalist
Gary Goldhammer, Vice President, Interactive Solutions, for Edelman Public Relations

12:00-1:00
Six-minute presentations by six vendors that are taking social media tools and services to the next level (Suggest a product/service)

1:30-2:30
RISING TO THE TOP: Search Engine & Blogger Outreach Strategies
Jaimie O’Donnell, co-founder of SEO-PR

3:00-4:00
GETTING A SECOND LIFE: the New Online Communities & Beyond
Linda Zimmer, president and CEO of MarCom:Interactive
Paull Young, Social Media Strategist, Converseon

4:00-5:00
CLOSING: unConference group-thinking Social Media for PR, Marketing & Communications

Official Website: http://www.communitelligence.com/cdps/majorcat.cfm?cid=77&maj=EXECUTING%20SOCIAL%20MEDIA%20