Exclusive eWomenNetwork "Accelerated Networking" Lunch Event October 16, 2009

TOPIC: Getting Media Attention During Tough Economic Times
One of the hardest hit industries during this current recession is the media. Advertising dollars have been drastically cut and that means newspaper, TV and radio staffs have shrunk. With fewer reporters, is it possible to get media coverage for a small business? The answer is yes, but you’ll need to become a savvy storyteller yourself. Your own actions to show the benefits of your products and services may be the key to earning the media attention you deserve.

At this powerful event you'll learn:

* Think like a journalist
* Tell your story first, the way you want it told
* Use inexpensive tools to set you apart from competitors

SPEAKER: Susan Siravo, she is currently Communications Manager at the Santa Clara Valley Water District, the wholesale water provider for Santa Clara County. In her role at the water district, Siravo oversees marketing, customer relations, internal communications, public relations and acts as the agency spokesperson. She works with reporters from media outlets across the Bay Area on stories about water supply and environmental issues. Prior to her current position, she spent 11 years in the media industry. Siravo has worked as a reporter, anchor and producer. From 2000-2007, she was a general assignment reporter at NBC Bay Area.
Contact Kristy Rogers,v 408-288-8484, [email protected]


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Description:
San Jose businesswomen are owners, corporate professionals and entrepreneurs who are committed to supporting and transacting business with women. At this event we will maximize our networking efforts by giving first and then asking for what we need to grow our businesses. We value business relationships and interaction. We will have extended networking time to get to know each other.
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Official Website: https://events.ewomennetwork.com/event/details.php?eid=9576