European Association of Directory and Database Publishers May 28, 2009

This is a challenging year for the industry. Businesses still need to advertise but they are more careful about what and how they spend.

A really effective medium that delivers tangible value for their advertising is what they are looking for. Directories and internet search continue to be a vital way for businesses to be found and seen, but the emphasis is increasingly on proven performance. Users are ever more active searching and advertisers are demanding better results for their marketing investments.

So the focus of this year’s conference is performance. Creating extra value for customers through measureable advertising including video ads, mobile ads, search engine marketing, and other pay on performance business models will be featured and examined.

Official Website: http://www.eadp.org/