An assessment of the most current e-commerce innovations. When is the time right for these new channels and technologies? What are the challenges and incentives to deploy them?
Ø Distribution platforms and (social) marketplaces of the future such as mobile, virtual worlds and IPTV
Ø Desktop marketing and e-tailing tools such as widgets, tagging, advergaming, RSS feeds, etc.
Ø Cutting-edge web 2.0 applications such as Ajax to drive interactive and engaging content
Official Website: http://www.etaileurope.com
Added by Kim Partridge on December 14, 2007