Essential Marketing for Creative Entrepreneurs June 28, 2010

This program explores the essence of marketing with a particular focus on its role in both identifying business opportunities and understanding customer needs as well as the creation of value and generation of competitive advantage. Specifically it will examine current thinking around developing greater market insight with a particular emphasis on building a stronger understanding of customers, competitors and market opportunities

Official Website: http://www.ucreative.ac.uk/index.cfm?articleid=27665