333 Ravenswood Avenue
Menlo Park, California 94025

Sustainability in organizations has been approached in three ways: economics, environmental and social. Most of the attention has been placed on the first two: economic-cost reduction, and environmental -resource protection and impact. While these drivers may be the best way to measure ROI, they are difficult to connect to on a personal level. As a result, these drivers frequently end up as slogans rather than create permanent behavior change within the organization.

Wal-mart's stated long-term sustainability goals are to create zero waste, sell products that sustain our shared resources and environment, and to be supplied by 100% renewable energy. To achieve this, Leo Scott knew he would have to engage the worldwide associates in taking on this challenge.

Hear how Wal-Mart began to address the social aspect and used it as the root driver to get employees to align the environmental and economic aspects with personal health, quality of life and well-being.

Irene Hughes will share the components of the sustainable engagement process, lessons learned from her work with Wal-Mart and Wal-Mart's associates, and how personal sustainability improves an organization's ability to excel at meeting the economic and environmental dimensions of any sustainability endeavor.

Take-away's from this session:

* Examine your own personal connection to sustainability

* Review the core components and phases of large scale implementation

* Identify social sustainability opportunities in your organization

* Learn how to integrate personal sustainability goals with organizational innovation

* Learn how personal sustainability reduces the potential for greenwashing over the long-term

* Understand why "sustainability" is not an initiative but an opportunity for systemic change

* Learn how to think about evolving process of sustainability in complex organizations

$25 members, students, affiliates, $35 all others, $40 at door.

Official Website: http://www.strategyplus.org/chapters/NorthernCalifornia.php

Added by FullCalendar on May 6, 2008