Endless Summer in the City, Reason to Party’s Outside Lands After Party benefiting Save the Waves August 13, 2011

When the music ends outside, come party with us inside. Reason to Party will host Endless Summer in the City, this summer’s hottest and most inspired event, at the W San Francisco on Saturday, August 13th at 10pm. True to the California spirit, the event will raise money for Save the Waves, a global nonprofit run by surfers, scientists, and activists focused on saving coastlines around the world. Drawing upon surf culture and with the help of a special guest host, this will be a party like no other. A kickoff event will pit fashion against rock with a special live performance by LA-based indie band Y LUV and fashion showcase. The massive dance floor will keep guests dancing until late at night with guest DJs including Rob G of Om Records and Freddie Future spinning until 2am.

All ticketholders can enjoy libations crafted at one of several bars hosted by Magave tequila, Sierra Nevada beer, and Blue Angel Vodka. VIP ticketholders will gain exclusive access to a VIP area with gift bags and a chance to meet the band and the evening’s host. A champagne shuttle is available directly from Outside Lands.

The fashion showcase starts at 10:30 pm and will feature avant garde pieces by Academy of the Arts students, including jewelry designs by Angelina Parise and Amanda Paige Kamm. Shades by Broframes. Hair styling by Morgan McCarley of BladeRunner and team.

Endless Summer in the City will take place at the hip and stylish W San Francisco, located at 181 Third Street in the heart of the SoMA district. Guests will get a sneak peek at the W San Francisco’s newly restyled public spaces which include the Living Room Bar, Upstairs Bar and Welcome Desk, as well as the W’s newly launched signature restaurant, Trace. Reflecting a localist lifestyle experience, the innovative new design incorporates high-tech nuances, city-grid shapes, and ambient elements which underscore the W’s passion around fashion, music and entertainment. Read more here: http://www.reasontoparty.org/EndlessSummer