City Road
London, England EC1V 2TT

This one-day course fuses strategic email marketing training with workshop discussion time. Submit work for feedback from an expert on the day. Other participants will also consider your work and contribute with group discussions. Numbers strictly limited.

What will I learn?

The key leverage points for campaign success ranging from the fundamentals such as setting objectives, data gathering, contact frequency, personalisation and deliverability to the latest industry news and developments. How reviewing themes and issues (both UK and globally) can enhance your campaign and what an industry expert and other delegates think of it, what does and doesn’t work and how to improve it.

Session One - Leave no stone unturned
Run through the key leverage points for campaign success including Setting objectives, Data gathering, Contact frequency, Personalisation and Deliverability
• Setting objectives – developing successful outcomes
• Data gathering – integrating registration, click-stream and transactional data
• Contact frequency – how much is too much
• Personalisation – dynamic and conditional content
• Deliverability update – authentication and reputation management solutions

Session Two - Industry news and developments
A review of themes and issues both UK and globally
• Benchmarking – latest trends and insights
• Reports – who is doing what with Econsultancy briefing.
Session Three - Campaign Master-class
An opportunity for you own campaigns to be critiqued by the workshop leader and the other delegates to improve their effectiveness
• Feedback from “Live” campaign from David
• What works well, what could we test?
• Next steps for campaign improvements

Official Website:

Added by E-consultancy on February 18, 2009

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