Elevate Talent! When HR and Marketing Join Forces March 5, 2013

3 Strategic Recertification Credits (also qualifies for general)

Organizations that truly want to separate from the noisy employment brand, recruitment and internal mobility pack of competitors, learn to play nice with marketing. In fact, more and more organizations are partnering with their marketing teams, cross-training one another, even unifying departments.

The synergy created between HR and marketing gives organizations the edge to be market leaders in aligning employment, product and service marketing. HR and marketing have the opportunity to elevate the entire talent ecosystem experience, from applicants to alumni. Leave this workshop able to:

*Explain the basic tenants of brand and content marketing
*Be much more than onboarding and administrative compliance
*Unify HR and marketing for immediate return
*See applicants, employees and alumni as potential customers and vice-versa
*Improve internal mobility through employment brand, experience and marketing

About the Presenter
For over 12 years, Kevin W. Grossman has been a human resource and recruiting B2B software and services marketing strategist, business development and sales professional, evangelist, entrepreneur, analyst, advisor, manager and writer. His extensive knowledge of nearly 25 years in business development, marketing, sales, public relations and more recently social media best practices, and thorough understanding of the human resource and recruiting marketplace, has helped hundreds of B2B software and services companies grow their business. Currently he leads global messaging, product marketing and go-to-market strategy for BraveNewTalent, the leading social learning career platform. BraveNewTalent aims to transform how talented individuals and organizations discover and relate to one another via online talent communities.

Official Website: http://www.nchra.org