Join E-consultancy and Andrew Girdwood, bigmouthmedia's Head of Search, as they take you through Google's "Universal Search" system and it's potential impact.
Many businesses don't realise that while "Universal Search" listings impact on the visibility of organic search, these blended results can be influenced in the same way.
Universal search complicates the search landscape and has already been seen to have a dramatic effect on click throughs. For example, consider the impact these results could have if spoof videos or even your latest TV advertisement could rank higher than your website in Google for a brand search...
This briefing is designed for Marketing professionals, online PR experts, search and digital agencies and anyone else interested in the changing face of search marketing.
This session will discuss;
· Why search engines are promoting blended search
· Utilising Universal Search and optimising for these new elements
· Innovative use of video and Universal Search
· Google Local and the impact this can have
· What's next?
Added by bigmouthmedia on March 20, 2008