Econsultancy Training: Social Media - Measurement, Managing Reputation and Monetisation May 6, 2008

Join Andrew Girdwood, Head of Search at bigmouthmedia, at this eConsultancy training session focusing on the importance of measuring social media marketing campaigns, managing brand and corporate reputations and how to monetise social media.

The expert speakers will use case studies and their extensive industry experience to illustrate best practice and will discuss how to move on from testing social media within the marketing mix to planning and implementing a successful strategy.

Speakers include:
Andrew Girdwood - Head of Search - bigmouthmedia
Craig Hepburn - Global Webmaster - STA Travel
Anna Rafferty - Digital Marketing Director - Penguin Group
Katy Howell - Managing Director - Immediate Future
Will McInnes - Managing Director - Nixon McInnes

The one day event costs £475 + VAT for E-consultancy subscribers, or £525 + VAT.

Official Website: http://www.e-consultancy.com/knowledge/events/1662/social-media--measurement-managing-reputation-and-monetisation--london.html