11950 Dublin Canyon Rd
Pleasanton, California 94588

Start-Ups/VCs SIG "Early Stage Alliances: Dancing with the Elephants"

Do you lead an early stage company looking to create partnerships with larger, more established players? Learn how small companies effectively partner with industry leaders. How do you get in the door in the first place? More importantly, how does a small company extract value out of these relationships? In this program we will discuss the how to's, do's and don'ts in making these imbalanced alliances work, including:

-Understanding your value proposition to set the stage for a sustainable partnership and leverage your negotiating position
-Navigating the organization and 'selling' the organization to gain mind share
-Keeping momentum in the relationship though the internal champion
-Setting realistic expectations regarding time, investment, commitment and results
-Managing the clash of cultures; fast moving entrepreneurs vs. the bureaucracy.

We're pleased to have Norma Watenpaugh as our speaker. Norma is a former Association of Strategic Alliances President, and founder and owner of Phoenix Consulting Group - a consulting firm that focuses on Alliance and Partner best practices for large high-tech companies here in the Silicon Valley.

Special thanks to the Association of Strategic Alliance Professionals Northern California/Silicon Valley Chapter for their assistance and support for this event.

Register now to save your seat!

Free for members, $10 pre-registration, $20 at the door.

Official Website: http://www.ebig.org/sig/sig.aspx?SIGid=23&EventID=809&old=&eventdesc=full

Added by FullCalendar on November 23, 2006