7051 Dublin Blvd
San Francisco East Bay, California 94568

Wisdom of the Web: Marketing Series

The Power of Pay-Per-Click

Learn how to effectively promote and advertise your products and services using the tremendous reach and success of popular search engines like Google, Yahoo!, and AOL. This session examines what works in online advertising and reviews several real-world case studies.

Lynne will be speaking on the power of pay-per-click marketing for the small to medium sized business owner. She will cover the basic concepts of using search engines to market a business, the difference between search engine optimization and pay-per-click marketing, how business can target their customers both geographically and through the use of different ads and keyword phrases. Finally she will help the attendees understand how to maximize the effective of their on line efforts while minimizing the expense, thereby increasing the ROI on their marketing and sales.

$20 members, $25 Guests, add $10 at the door.

Official Website: http://www.ebig.org/events/event.aspx?id=790&old=

Added by FullCalendar on September 22, 2006

Interested 1