This course focuses on how proactive and reactive PR communications and brand engagement can help improve natural Search Engine visibility. Using selected tools from the Online PR toolbox, delegates will learn how to plan an SEO driven online PR campaign, select the appropriate tools and develop compelling brand or business ‘social objects’ and ‘social currency’ to trigger conversations.
WHAT WILL I LEARN?
• How to increase natural visibility in search engines using Online PR
• How to audit, monitor and measure in the online environment - what is being said about your brand/organisation/industry and who are the influencers and their networks
• Understand how ‘social objects’, ‘social currency’ and ‘conversationalists’ can trigger brand and corporate conversations with audiences, customers and stakeholders
Added by e_consultancy on March 18, 2008