226-236 City Road
London, England

Where is your organisation in terms of capability maturity?
• Why is knowing where you are critical?
• How can you plot where you are and where you are heading?

What functions does a digital team perform?
• Strategy and planning – online value proposition, channel integration, analytics
• Customer acquisition – Search, affiliates, display ads and PR
• Customer conversion – web log-in, email, SMS
• Customer retention – web personalisation, email, SMS, loyalty
• Web content and design – usability
• Operational management – backend management (warehouse and stock management)
• Central IT/technology – web hosting, security, content management system

In-house or outsourced – how do you decide?
• Organisational outsourcing philosophy
• Willingness to invest and carry staffing fixed costs
• Ability to recruit and train staff
• Skills needed to manage a process through third party partners

Where should a digital team sit in an organisation?
• Part of Marketing • Part of IT • Separate E-Commerce Team
• Part of Direct Sales/Channels

What should the structure of an e-commerce team be?
• Customer lifecycle-based
• Functionally-based
• Direct-channel-based

Who are the key players in a digital team?
• Senior management
• Acquisition management and specialists
• Conversion management and specialists
• Retention management and specialists
• Technical management and specialists

What skills does a digital team need?
• Marketing strategy and planning
• Analytical
• Project management
• IT/technical
• Inspiring staff and building a team

Who manages the digital team’s corporate interface
• With IT
• With senior management
• With offline marketing
• Some blindspots and how to avoid them

Official Website: http://www.e-consultancy.com/knowledge/events/1584/managing-digital-teams--afternoon--london.html

Added by e_consultancy on March 18, 2008



This sounds of interest.
After building a social network and live TV aggregation platform, we realised the opportunity to build corporate social network platform from our tried and tested technology. We now provide corporate social networking platforms and services. We have a proven track record with technology currently in use by blue-chip clients. Our brandstation solution is offered to corporate clients keen on using social networking and web 2.0 technology for either internal communication or consumer marketing. There's further information at http://www.brandstation.tv

Our brandstation platform is a collaboration platform for either internal corporate communications or external consumer marketing. We’ve already produced versions for clients like PricewaterhouseCoopers and Diageo . The core components include blogs, user personalisation, video management, team creation, friend invites, event calendar alerts, activity notifications, forums, bookmark and rss feed sharing, AJAX interface.

We also do bespoke development for widget development, interoperability with other systems. There’s further information about the social network platform on our site: