This is a course specifically designed for Marketers, PR and digital and e-marketing professionals working for Healthcare organisations and brands. This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how healthcare brands and businesses get their messages across, manage their reputations and sectorial specific restrictions and opportunities.
It highlights the importance of PR skills in an increasingly networked and conversational web environment. The course explores the Online PR and social media toolbox, uses healthcare specific corporate and brand case studies and provides delegates with the opportunity to try out some online PR research, planning and online reputation monitoring tools.
WHAT WILL I LEARN?
• How to make your healthcare brand/organisation/clients more visible on the web using Online PR tools
• How to proactively engage with stakeholders and enhance your brand reputation online
• How to audit and monitor the online environment - what is being said about your brand/organisation/industry. Identifying ‘traditional’ media targets and other influencers and their networks
• To appreciate the risks and opportunities of social media engagement and develop strategies for reducing the risk of negative brand perception
Added by e_consultancy on March 18, 2008