Duality Reality - Who Controls Social Media in the Enterprise? May 14, 2008

Join the Minnesota Interactive Marketing Association for a Panel Discussion with Target, General Mills, BestBuy, and Fingerhut.

Yes, you know about social media success stories like Facebook, Flickr and You Tube. Yes, you know that consumers of all kinds can be reached with these vehicles. And yes, it can be next to impossible to convince your clients, executives or lawyers that social media is a good idea for your brand.

The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. Join MIMA and a panel of leading social media experts for a discussion that will address how big organizations:

• Are or aren't adopting social media – and who makes the decision to do it
• Can address related key issues
• Implement and control programs
• Measure results

Click here for more info:
http://www.mima.org/events/index.asp?eventID=120
This event will also be streamed live on Ustream. More details to come.

ABOUT THE SPEAKERS:
This panel discussion is presented by MIMA, in conjunction with UrbanDilemma and the Minneapolis Chapter of the Social Media Club.

Members of the panel will include local experts who will talk about strategies for approaching, managing and deploying social media.
• Jim Cunene, Director, Interactive, General Mills - www.generalmills.com
• Brad Smith, VP of eCommerce & Digital Marketing, Fingerhut Direct Marketing - www.fingerhut.com
• Gary Koelling, Creative Director, Social Technology, Best Buy - www.bestbuy.com
• James Schneider, Jr., Creative Manager, Interactive Marketing, Target Corporation - www.target.com

WHEN:
Wednesday, May 14, 2008
5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar

WHERE:
Solera
900 Hennepin Ave.
Minneapolis, MN 55403
View map
Click here for directions.

COST:
Pre-registration Fees
Members - FREE
Student Members - FREE
Non-Members - $40

Walk-in Registration Fees
Members = $20
Student Members = $20
Non-members = $45

WHO SHOULD ATTEND
All enterprise and agency employees responsible for:
• Information technology
• Branding / creative services
• Website development and maintenance
• Interactive marketing
• Market research
• Legal
• Public relations

WHAT YOU WILL LEARN:
• Information about who is part of social media initiatives at major companies in the metro area
• How different companies approach social media from a management perspective
• Case studies and stories about social media services within enterprises
• How various large organizations respond to issues and challenges regarding social media
Attendees will also receive links to online resources after the presentation

RESERVE YOUR SEAT TODAY. As a reminder, monthly professional development events are now FREE for members. (Which makes joining MIMA an even better value.) However, seating is limited, so priority will be given to those who RSVP first.

Official Website: http://www.mima.org/events/index.asp?eventID=120