This 2-hour drug marketing launch program provides a framework for identifying all critical requirements in a product marketing launch. It then helps you build the key planning step, offers guides to engage and support your company counterparts and stakeholders and prepares you comprehensively to manage a product rollout – with metrics for your product’s market success.
Why Should You Attend:
Creating a drug marketing launch strategy as the $700 billion global drug market undergoes deep transformation is unquestionably a challenge. By design, this course helps you develop a “mission: success team” and full roadmap for your product launch. New branded drugs now cost $1.3 billion and may take 12 years to launch, a risky path where fewer than 15% beat revenue targets.
But a “right-fit” roadmap helps you ensure success in this dynamic marketplace.
This 2-hour program assesses the core elements of a successful product launch roadmap, guiding you through the steps of organizing a “ready-to-use” marketing strategy for your team. You will learn well-tested guides to navigate a marketing launch. The program targets organizing your core messages, data package, pricing and branding plans – as you prepare for a global or regional launch. Many parts create the whole, so you’ll learn to organize the complete picture.
Added by complianceonlinecom on January 7, 2013