Don Norman and panel of user experience professionals October 12, 2004

User Experience: Why Do So Many Organizations Believe They Own It?

This is a free event open to the general public.

Years ago, Don Norman coined the term, "user experience," which has since become a prominent label for a multidisciplinary field. But what did Don intend the term to mean? What is "user experience," really? Why do so many professional societies believe they own it? Why do so many organizations in a business believe they own it? Don Norman tackles these and related questions in a conversation with Richard Anderson.

A panel discussion with representatives from multiple UX organizations (UPA, SIGCHI, AIfIA, IxDG, SIGGRAPH, STC, AIGA Experience Design, HFES, IDSA, and UXnet) will follow. The panel, moderated by Rashmi Sinha, will explore the goals and interests of each organization, and how they come together to form the mosaic that is UX.

http://www.baychi.org/calendar/20041012/