Disney’s Magical Blu-ray™ Tour September 27, 2007

Disney’s Magical Blu-Ray Tour, sponsored by Panasonic, provides local shoppers at Mall of America with a “hands on” experience of Blu-ray technology. The interactive exhibit is designed to educate consumers about the features and benefits of Blu-ray high-definition home entertainment technology.

The Magical Blu-ray Tour consists of several interactive stations that allow consumers to experience the picture perfect audio and video quality of high-definition Blu-ray technology and other special features such as integrated menus, personal scene selections, title specific games and high-definition bonus materials. Consumers will also get first-hand experience playing the interactive “Liar’s Dice” game from Pirates of the Caribbean: Dead Man’s Chest and preview upcoming Blu-ray disc titles, Disney/Pixar’s Cars and Disney’s Chicken Little. A highlight of the tour is a special mini-theater hosting hourly live presentations on Blu-ray technology and high-definition.

Official Website: http://www.mallofamerica.com/adults_event_detail_objectname_disney_bluray.aspx