Disney Store Opening Ceremony Celebration March 30, 2011

Disney Store will celebrate the opening of the newly designed store Perimeter Mall in Atlanta, Georgia, on Wednesday, March 30, 2011. This will be the first of many newly designed Disney Stores to open in 2011. The new Disney Store offers a one-of-a-kind, interactive and magical experience for Disney fans of all ages. Disney Store’s new design concept aims to deliver “the best 30 minutes of a child’s day” through immersive experiences including a Disney Princess with Magic Mirror, Translucent Trees, Disney●Pixar CARS-branded Ridemakerz experience and the Disney Store Theatre featuring the latest Disney entertainment.

The first 250 guests who attend the public celebration will receive FREE Mickey Mouse ears.

With each new store opening in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation in the United States.