,
Karachi, Sindh






In a market that has been hit with the global economic crisis, it has become more important than ever to reduce marketing costs and at the same time, increase ROI by consolidating internal learning and gaining up-to-the-minute knowledge about effective marketing campaigns.
By attending This Digital Marketing workshop, you will become part of an exclusive team of marketers benefiting from the latest trends and strategies that have been proven to generate profitable results for companies around the world.

Overview:
With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including Internet marketing.

The Internet continues to develop as a significant resource for both personal and business use. Driven by lower entry costs for computers and faster browsing speeds through broadband, the Internet - and the World Wide Web in particular - can't be ignored as a business channel. If your business is not yet taking advantage of this market growth, then the time to start developing this area is now!
Market your business on the Internet takes away a lot of the traditional barriers. Internet marketing should be a central part of your marketing strategy and thats where the Digital Marketing Workshop can help.
Workshop Objectives:

Key concepts in Digital Marketing and Branding
Rounding up search engine marketing
Social Media Marketing
Email marketing
B2B marketing strategies online

Key benefits of attending:

Obtaining valuable information on marketing metrics
Implementing cutting edge marketing metrics to drive a company revenue
Networking opportunities with senior executives in the digital world and solutions providers
Develop innovative initiatives to generate a higher response rate to your marketing campaign to run over the social networking communities
Gain a clear understanding on the difference between real changes in consumerbehaviorand simple passing trends
Discover how your organisation can truly engage consumers in the digital world and allow them to experience your brand in innovative ways
Discover innovative ways to generate a greater response to your digital marketing campaign

Who should attend:
- CEOs / CMOs
- Marketing Managers / Directors / Consultants
- Marketing Communications Directors / Managers
- Online Marketers / Digital Directors
- Product Managers
- Business Development Directors / Managers
- Brand Managers / Asst. Brand Managers
- IT Heads / Web Design Heads / Web Designers
- Web Developers / Web Masters
- Promotion Managers / Directors
- Advertising Managers / Directors
- Account Directors / Managers / Executives
- Creative Directors
- Heads of Corporate Communication
- Public Relations Directors / Managers
- Media Directors / Managers
- Solution Providers

- NGOs

Did you know?

70% of television commercials are not viewed
More time is spent online than in front of TV
The Internet was born as a research tool. Making a purchase involve research
Ford Motor Company is allocating 15% of its total advertising budget to online

Workshop Trainer:FarhanKamalFarhan Kamal is your local expert on online marketing. He is the Senior marketing manager at ITSec Limited UK and the founder of Stepfront.com, Pakistan first online marketing e-magazine. Farhan has been involved in online marketing for the last 10 years and has worked for some of the top local and international brands with their online marketing campaigns including Sony Corp USA, Forsythe, and Sentiments Express and Liberty books in Pakistan. He also regularly writes the e-strategy section for Spider Magazine.

GuestSpeaker:BadarKhushnoodCountry Consultant Pakistan, Google Inc.

Workshop Investment:Rs. 5500/-per participant

Note: Dont worry if you have limited PCknowledge. The workshop will begeared towards helping you to start.

ToRegister:email: [email protected]
Ph: 021 455 8539 - 021 455 0319
Cell: 0345 290 1230



Organized by Terrabiz

We are a business information firm, having managed and organized over 20 events of various caliber during the last ten months of our operations. Our events, from initiation to conclusion, are handled by our team of professionals, who have a combined experience of organizing over 250 national and international events.

Among our more recent events was the 11th Convention of the Management Association of Pakistan in December last year in Karachi. MAP convention has become the benchmark against which all business conferences are measured. Terrabiz is producing another international conference for MAP on 24-25 April in Lahore. Boeing and many other foreign and local business groups will be participating in that. www.mapconvention.com

Terrabiz organized the first ever conference on Digital Marketing in Pakistan titled Marketing 2.0 which saw the confluence of the top three names in the world of digital marketing Google, Yahoo and Microsoft, represented by their senior executives from abroad. Global Head of Mobile Marketing P&G was also one of the speakers. www.marketing2.com.pk . Terrabiz also organize frequent events with Google Pakistan

CIO Pakistan chose Terrabiz to manage their launch event in Karachi in August last year.

Terrabiz is responsible to produce a series of highly successful road shows on the promotion of investment in Pakistani capital markets in different cities. These bi monthly events are jointly hosted by Central Depositary Company (CDC), SECP and Karachi Stock Exchange.

As part of our operations, we also facilitate international trainers to conduct public workshops in Pakistan. A few of them were Six thinking hats with Dr. Sunil Gupta Master Trainer of Dr. Edward de Bono Thinking Tools, HR Balanced Scorecard with Alan Fell; Employer Branding with Dr. Olga Kampaxi, and many others. Our recent training workshop participants list includes SSGC, OGDCL, KESC, KAPCO, Pakistan Security Printing Corporation, State Bank, National Bank, MCB Bank, ABN AMRO Bank, HSBC Bank, Saudi Pak Bank, Allied Bank, NIB Bank, Mobilink, Wateen Telecom, Telenor, Siemens, Haleeb Foods, National Foods, Cadbury, Getz Pharma, Sanofi Aventis, Novartis Pharma, PharmEvo, Macter Pharma, Sight Savers, Syngenta, Engro, Coca Cola Beverages, Central Depository Company, HUB Power Station and Aga Khan University.

Terrabiz was associated with the Asia Pacific HRM Congress in Mumbai as the strategic partner for Pakistan. Our upcoming training events include extremely popular program Six Thinking Hats, by Dr. Sunil Gupta who has recently been conferred a great honor of becoming Life Time Master Trainer of Edward de Bono Tools.

On 25th March, we are producing WIBCON 2009 Women in Business & Leadership Conference for PSTD. The Media an Marketing Festival will follow next. Terrabiz is also organizing an HR Conference, titled, Innovative HR Strategies in Tough Timesin Karachi on 18th April. Amongst others the conference will be addressed by Ms. Saagarika Rai Chief People Officer of Reliance India.



Official Website: http://digitalmarketingworkshop-upcoming.eventbrite.com

Added by eventbrite-events on March 20, 2009

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