London, England

Our digital identity, digital reputation and digital footprint are creating value and wealth. As users we get some services for free but is this a fair barter for your data and privacy. Now that marketers can target you with pinpoint accuracy with the data and information you have shared, should we be demanding more.

At this evening mashup* event we will explore how data is being gathered [with and with out your knowledge], reality mining, how these behavioural and technological changes are affecting the marketing and privacy industries and what we can expect from the regulator as the companies can now focus on only those with discretionary income and ignore those who have no economic benefit – a real digital divide. Are you valuable or not?

If you are interested in contributing to this event please email [email protected]

6:30 pm - registration & networking
7pm - 2 or 3 presentations on key topics (5-10 minutes each)
7:30 - panel discussion: speakers are joined by 2 more people & a moderator
8ish - 5 or 6 60 second company demos
8:15 - more networking and drinks

We'll also have several demo companies showcasing their products and services - If you are interested in contributing to this event please email [email protected]

Official Website: http://www.mashupevent.com/identity-event

Added by mashup on March 4, 2010

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