Digital Growth in Turbulent Times - Victorias Secret, NBC Universal, Hearst, eMusic June 19, 2009

Making the Right Moves for Digital Growth in Turbulent Times

Please join us for an intimate discussion with top business leaders from Victoria's Secret, NBC Universal, Hearst and eMusic.

See Event Page here http://bit.ly/YGsI6

Friday, June 19, 2009
9:00am - 11:30am EST
NYU at Washington Square (exact location will be provided after registration)
Pre-Registration required
Price: $40

Panelists include:
Patrick Adams |SVP, Marketing | Victoria's Secret
Kip Morgan | Chief Marketing Officer | eMusic
Chris Johnson | Vice President, Content & Biz Dev | Hearst Digital
Michael Levin | Director, Product Development | NBC Universal

Moderated by: Lee Huang, Director, Digital Strategy, NBC Universal

Get all the details about the event here http://bit.ly/YGsI6

As decreased consumer and business spending has placed pressure on all business models, corporate America has retrenched by trimming investments, reducing its burn rate, and shuttering non-core operations. These moves extend across the enterprise, often affecting still-burgeoning digital initiatives. Despite today's harsh realities, companies need to properly position their digital teams for the next wave of growth for when the economy-rebounds. We can't let short-sightedness unnecessarily extend the impact of the recession for years to come. Two critical questions we all face are:

What should our short and long-term digital strategies be to effectively deal with the current economic crisis and rapidly changing marketplace ?

What strategic digital initiatives should we be investing in to better serve our customers, increase reach and grow revenue ?

Our panel of industry leaders will examine these questions and share how they are determining the right balance of prudence and preparation, attracting audiences in times of austerity, building new products without breaking the bank and strategically deploying resources. They'll discuss what they are actively investing in, including new innovative ways to engage customers and drive revenue via video, mobile, Facebook applications/Connect, Twitter, widgets, acquisitions and partnerships.

By hearing firsthand about the details underlying successful near-term and long-term digital initiatives, attendees will be able to transform the economic fear and uncertainty in their own organizations into a catalyst for digital growth.

Agenda:
9:00 - 9:30: Registration and Light Breakfast
9:30 - 11:00: Welcome and Panel Discussion
11:00 - 11:30: Q&A and Networking

Limited Seating. Only 100 attendees.

Register for this event here
http://bit.ly/YGsI6

For any questions, contact Lee at [email protected]

Official Website: http://www.internetstrategyforum.org/chapters/june19event.html