Designing the User Experience for Product Success & Brand Positioning May 16, 2007

Today's massive proliferation of products and services with electronic interfaces give people unlimited ways to engage with digital content. Our speaker, Matt Barthelemy will discuss how the product interface is a becoming an increasingly important branding and profitability challenge for product managers and brand stewards. He'll also highlight examples of product experiences that deliver new and expanded capabilities in the ways that people use products, and explain how this benefits companies and consumers.

Takeaways will include:

* A review of the user interface development process
* User interface design strategy and its fit with brand strategy
* The challenges of communicating brand identity through the user experience
* Why usability should not be the primary concern in developing a product interface
* User experience and interface design process recommendations

Speaker:

Matt Barthelemy
Vice President, Strategy
Method, Inc.

Matt Bathelemy's experience includes many successful and innovative programs, from future-office strategy programs with Xerox PARC and the original PowerBooks for Apple, to interaction design programs for companies including Sony, TiVo, Time Warner Cable, Fujitsu, and Nokia. At Method, Mr. Barthelemy is responsible for ensuring excellence in program strategy, creative execution, and client satisfaction. Prior to Method, he held senior positions at several high profile agencies including Frog design, Fitch, and Sapient.

About NorCal Product Development & Management Association:
The NorCal Product Development & Management Association is a local community for Silicon Valley product development professionals that:
-Provides access to product development innovators
-Helps members develops careers in product development
-Improves the practice of product development in Silicon Valley
-Provides networking opportunities

PDMA members, Partners & Students: $10, non-members: $30 (add $5 at the door).

Official Website: http://norcalpdma.org