3460 Hillview Avenue
Palo Alto, California 94304-1338

Business leaders worldwide recognize design as a critical business factor, not just beautification. Large corporations have added executives with design expertise to their team, leveraging the ability to think in the integrative designer's way. Designers and business executives need to work together to shape business processes that make design an integral part of the DNA of a company. No matter whether the design team is in-house or a specialized design firm is hired.

Areas for discussion:

* Design as a business process
* Best practice in everyday business design
* TWTL: Think Walk Talk Look Design
* Design Mind - Business Mind: a synergistic approach


Steffan Heuer, US Correspondent, Brand Eins Magazin, Germany

The Panel:

* Michael Meyer, General Manager West Coast of Frog Design
* Joy Busse, CEO of Busse Design
* Sarah A. Brody, Design Director of Apple Computer
* NN., Business Executive

Complimentary appetizers, beer, wine and soft drinks will be served.

$20 Members, $35 Non-Members, $50 at the door.

Official Website: http://www.gaba-network.org/index.php?option=com_events&task=view_detail&agid=244&year=2007&month=09&day=11&Itemid=116

Added by FullCalendar on August 28, 2007