Design for the Other 90% October 4, 2008

The Professional Gallery of the Ontario College of Art & Design hosts a collection of design solutions addressing the basic needs of poor and marginalized populations not traditionally serviced by professional designers.

The exhibition, organized by the New York-based Smithsonian Cooper-Hewitt National Design Museum and curated by Cynthia E. Smith, explores a growing movement among designers to design low-cost solutions for the “other 90%” — that is, the 5.8 billion people (out of the world’s total population of 6.5 billion people) who have little or no access to most of the products and services many of us take for granted. Design for the Other 90% looks at how individuals and organizations are finding unique ways to address the basic challenges of survival and progress — for example, nearly half of the other 90% do not have regular access to food, clean water, or shelter.

“Unconventionally, this exhibition highlights products that are economically self-sustaining, yet affordable to people living on a dollar a day — inexpensive irrigation systems for farming, for instance,” says Charles Reeve, Curator of the Professional Gallery. “The new forms of ingenuity here focus on pressing issues like poverty relief and environmental sustainability, both of which are key themes in what we teach and research here at OCAD.”

Launching as part of OCAD’s Scotiabank Nuit Blanche programming, Toronto is the only Canadian stop for the touring exhibition. An extensive website, including a blog, discussion forum and additional resources is available at http://other90.cooperhewitt.org/.

In addition to the exhibition at the OCAD Professional Gallery, the Design Exchange will present a complementary program of exhibits and events as part of Design for the Other 90%.

Official Website: http://www.ocad.ca