Design and Corporate Strategy: Managing the Connection for Competitive Advantage December 6, 2006

Robert Blaich, former Director of Design for Philips Electronics, will make a presentation titled "Design and Corporate Strategy: Managing the Connection for Competitive Advantage".

Organizations can no longer count on quality, performance or price alone to sustain leadership in the global marketplace. Design has emerged as a new competitive weapon and key driver of innovation. At Rotman, we see great value in the designer's approach to solving problems -- the integrative way of thinking and problem-solving that can be applied to all components of business. Through innovative research and with leading faculty, the Rotman School is developing and implementing the world's first curriculum for teaching integrative thinkingT and business designT.

The fee to participate on December 6 is $49 per person plus GST. For alumni of the Rotman School or the University of Toronto or the Ontario College of Art and Design, the fee is $39 per person plus GST. You may wish to bring a client or colleague. Dress is business casual. Underground parking is available. The entrance is just south of the Rotman School. The net proceeds from the seminar will be invested in our Rotman Vision Fund where they can be directed to the School's most pressing needs.

If you have not already registered, please do so by noon on December 6. Registration details are available at: www.rotman.utoronto.ca/events

Official Website: http://www.rotman.utoronto.ca/events