Design 2.0 February 27, 2006

From Complexity to Clarity: Distilling the ingredients of great customer experiences

One of the biggest challenges of brand and service design is to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, this panel discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes.

Panelists are Kevin Farnham, CEO, Method; Marissa Mayer, Vice President, Search Products & User Experience, Google; Jeneanne Rae, Co-founder, Peer Insight; and Andrew Zolli, Founder, Z-Plus Partners. The panel will be moderated by Bruce Nussbaum, Managing Editor of BusinessWeek. More information.