603 N Lamar Boulevard
Austin, Texas 78703

Workshop One: Mapping a Realistic Social Media Strategy

This workshop will educate companies on establishing the fundamentals of a social web presence.

The number of social media tools available today can seem overwhelming, but most fall into easily definable categories. This workshop will help you identify those categories and arm you with the knowledge to help decide whether a tool is a good fit for you or your business. You will leave this workshop with your Social Web strategy in place, a plan to implement that strategy, and the book that will help you along the way.

Learn about the tools that make up the Social Web, including:
RSS Feeds & Blogging
Social Networking & Micro-blogging (Facebook, LinkedIn, Twitter)
Media Communities (Flickr, YouTube)
Social Bookmarking & Crowd Sourcing (Digg, Delicious.com, StumbleUpon)
WordPress Powered Websites
Social Media Newsrooms
Widgets & Badges

Learn which of these tools are the best fit for you, your book, or your business, and create a realistic strategy based on your schedule and available resources.

Learn how to use the resources within the book to help plan your strategy, prepare your content, and implement an optimized presence in the Social Web.

Take away:
Your completed Social Web Strategy worksheet.
A signed copy of A Survival Guide to Social Media and Web 2.0 Optimization complete with resource CD and fillable PDF forms.
PDF copy of presentation materials.

Added by lsw on September 28, 2009

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