Dan Mathews Book Signing April 19, 2007

On Thursday, April 19 at 7:30 pm PETA VP Dan Mathews will discuss his new book "Committed". As the world’s most visible champion of animal rights, Dan Mathews has been as admonished for his strong beliefs and irreverent style as he is admired for his guts and passion. His colorful crusades often land the PETA VP behind bars-or enlisting stars. For two decades he has made animal rights the “it” cause, with campaigns such as “I’d Rather Go Naked Than Wear Fur,” which have made activism relevant for today’s escapist society. “Mathews’ greatest insight is his seemingly intuitive understanding that causes are as much about trendiness as they are about conscience,” wrote New York magazine. In 2006, PETA, with over a million members, was named in a Label Networks poll as “the #1 charity that 13-24-year-olds would volunteer for,” beating out even the Red Cross.

Official Website: http://www.bordersstores.com