Dallas Book Signing: Robert H. Bloom, The Inside Advantage October 30, 2007

Borders will host Robert Bloom, Dallas native and former U.S. CEO of advertising giant Publicis Worldwide at an interactive book signing on October 30, 2007, from 7 – 9 PM at the Borders Books & Music, #32, 10720 Preston Road (Preston & Royal), Dallas , TX 75230. Bloom will share how to unlock a company's hidden growth potential from his new book The Inside Advantage (http://insideadvantage.org/). The Inside Advantage has been rated 5-stars by Amazon and Borders and features four steps for business growth and the importance of leveraging an "uncommon offering." This event will mark Bloom’s first appearance in Texas on his book tour. The interactive session will feature a Q & A session where Bloom will lend his advice to the audience. He will also share his experiences as he helped shape the growth of a distinguished line of brands and companies including Southwest Airlines, T-Mobile, BMW, Nestle and L’Oreal. "Businesses have to grow or die. There's no other choice." - Robert Bloom, author The Inside Advantage About Bob Bloom Bob Bloom served as the U.S. Chairman/CEO of Publicis Worldwide, the centerpiece of Publicis Groupe SA, a $4.6 billion media, marketing and advertising company. Publicis brands include Saatchi & Saatchi, Leo Burnett and Publicis Worldwide, among many others. Bloom was involved in countless standout campaigns for clients such as BMW, L'Oreal, TGI Friday's, Zales, and Nestle. He also directed his agency's launch of numerous companies, brands and products that have become household names, including Southwest Airlines, Nestle’s Juicy Juicy, Novartis' TheraFlu and Triaminic brands, and T-Mobile.