151 North Marginal Road
Cleveland, Ohio 44114

A mental model can increase the chances of your project’s success because it gives you an actionable blueprint for features and content that originated from your user’s goals, philosophies and motivations. A completed mental model can give you a solid framework for moving forward with confidence on content strategy, information architecture and user task completion.

When the time and/or money aren’t available for a full-scale mental model, which is often the case, you can still create an actionable blueprint that will provide a solid foundation for building onto.

We’ll present a fast-track version of Indy Young’s Mental Model methodology for use when there isn’t time or budget to do the full version. Originating from real- world examples, this run-through of key steps & tools used will give viewers the all the basic information they will need to pursue their own rapid mental model projects.

Who will benefit: Anyone responsible for, involved in, or interested in the overall user experience, design strategy, content strategy or information architecture of a project.

Official Website: http://clevelandwebstandards.org

Added by cwsa on February 20, 2011