151 North Marginal Road
Cleveland, Ohio 44114

Good websites may have a great design, built on a foundation of web standards and best practices, but what makes the difference between a good website and a great one is user research.

Join the CWSA as we welcome Carol Smith of Midwest Research as she takes us through the process of conducting user research.

Carol is a regular presenter at conferences, has taught usability courses at the college level and has managed a usability department. She is also the Treasurer and Director of Chapters for the Usability Professionals' Association (UPA), an international organization that promotes usability concepts and techniques. Carol has a Master's degree in Human-Computer Interaction and has eight years of usability experience.

Carol Smith conducts experience research for clients that are both large and small, government and corporate, in a variety of industries through her company, Midwest Research, LLC. Carol takes the time to understand user's needs and behaviors and then creates tools that convey this information in an easy to understand format. Organizations can then integrate users needs and behaviors directly into their development projects.

Official Website: http://clevelandwebstandards.org

Added by cwsa on July 25, 2009