Customer Value Management Seminar Series September 19, 2011

September 19-23, 9am to 3pm each day

Shareholder value is fueled by customer value. Both aspects of the equation must be mastered for superior business results. Untapped value for all parties is common due to the absence of clarity on customer perceptions of value, as well as the interdependencies of entities in the value creation and delivery chain. In this seminar you will learn how to:

*Identify customers' subconscious value quotients: the automatic cost-benefit analyses and built-in metrics customers use for valuation and decision-making.
*Maximize value by simultaneously reinforcing the objectives of all stakeholders in your business model.
*Increase price and profit realization.
*Grow your own value to your company and stakeholders.

Customer Value Management (CVM) is a best practice for predicting customer behavior and business results, proven by 3M, AT&T, BP, BT, Chase, Disney, GE, HP, J&J, Kraft, Lucent, Nokia, Philips, Roche, Sonoco, S&P, Tata, TI, Vodafone, Whirlpool, Wisconsin Energies, and many other companies.

Recognized experts in Customer Value Management, the seminar facilitators, Gautam Mahajan and Lynn Hunsaker, have implemented CVM as practitioners.

Who should attend: CXOs, Vice Presidents, and Directors of Strategy, Operations, Finance, Marketing, HR, OD, IT, Quality, Service, Sales, and Customer Experience.

Attend one day or all week:
Monday at San Francisco GGU - Value Management.
Tuesday at Belmont UC Berkeley Ext - Value Creation.
Thursday-Friday at San Jose UofP - Value Measurement, Pricing, CXO Breakfast.

Attendees receive their choice of 5 complimentary books authored by Mahajan and Hunsaker.

"These seminars simplify advanced topics, engage participants, and provide ready-to-use tools we can apply right away to increase profit."

Customer Value Creation Essentials article: http://clearaction.biz/blog
5-minute video - CXOs' Roles as Value Creators: http://tinyurl.com/cvm2011

Official Website: http://www.clearaction.biz/value